1881, a young boy emigrated from the small fishing village of San
Fruttuoso, Italy, to the United States. His name would become synonymous
with a kitchen cupboard staple and one of the most recognized brands in
Emanuele Ronzoni was in his teens when he got started in the macaroni
trade in New York. Just eleven years after arriving in the U.S., he
launched his own small macaroni company with a partner and, later,
joined forces with two others to create the Atlantic Macaroni Company in
In 1915, he went into business on his own, starting the company that
still bears his name, the Ronzoni® Macaroni Company. By the time World
War I ended, Ronzoni® and its famous Genoa-style, or fancy-cut shaped
noodles, had firmly established itself as one of the best-known brands
in the east.
New production plants were built in Long Island City, NY. By employing the latest manufacturing technologies of the day and committing to only quality ingredients, Ronzoni® became the number one pasta in the largest pasta market in the U.S., New York.
Emanuele Ronzoni was eventually succeeded by his son. The 1950s and 1960s marked periods of significant growth.Ronzoni® macaroni became available in most states along the eastern and western seaboards and Puerto Rico.
Today, Ronzoni® is part of the New World Pasta family of brands, a leading dry pasta manufacturer in the United States. New World Pasta brands include Ronzoni Garden Delight®, Ronzoni® SmartTaste®, Ronzoni® Healthy Harvest®, Ronzoni Gluten Free®, Ronzoni 150®, Ronzoni® Quick Cook® and Ronzoni SuperGreens™.